✽ Challenge: Crafting a Distinctive Brand for Beverly Cafe & Bar
When Beverly Cafe & Bar sought a branding solution, their challenge was clear: they needed a brand identity that would resonate with their diverse customer base while standing out in a competitive market. With a desire for a brand reflecting their unique offerings - healthy breakfast options in the morning transitioning seamlessly into a vibrant evening bar - they aimed for warmth, friendliness, and authenticity, all presented in a clear, functional, and consistent manner. Moreover, they specifically expressed a desire for elements reminiscent of Beverly Hills.
✽ Solution: A Vintage-Inspired Design with a Modern Twist
In response, I drew inspiration from the iconic Beverly Hills aesthetic. The resulting design marries minimalist elegance with vintage charm, setting Beverly apart from its competitors. The typography, characterized by bold all caps sans serif characters, evokes a distinct retro ambiance, infusing the brand with refinement. This approach not only reflects the warmth and friendliness of Beverly but also communicates its unique identity and authenticity, ensuring a memorable brand experience for customers.
